Start with a read-only audit
Inspect your accounts and review the findings. The audit does not change campaigns or move budget.
Paid media,
handled.
Twine brings your ad platforms together, so your team can plan campaigns, manage changes, and review results in one place.
One control plane for paid media, connected to your CRM and the tools your team already uses.
Overview
3 proposals need a call.
Google AdsLow riskDraftExclude irrelevant search terms.
Review 14 search terms with spend and no recorded conversions. Keep the terms that still match your offer.
Spend under review$410 over 90 days
ConfidenceModerate
Search-term review · 90 daysFourteen sampled terms recorded $410 in spend and no platform conversions. Review search intent before excluding terms; CRM outcomes are matched at campaign level.
Performance
Week to date · USDSpend$12,400
Platform conversions248
Cost / conversion$50
Google Ads$6,20050% share · 124 conv.Synced 8 min ago
LinkedIn$4,34035% share · 62 conv.Synced 8 min ago
Reddit$1,86015% share · 62 conv.Synced 8 min agoThree ad platforms.
One place to manage them.
Connected to your CRM and productivity tools.
Explore integrations One place to run
your paid media.
Plan across channels, review account changes, and track performance from a shared workspace. Your team works from the same context and controls.
Strategy
Strategy
New strategy ＋PortfolioPlanningExperiments
Budget envelope
Monthly budget$40,000
Spent$12,400Day 10 of 30
Projected$37,200At current pace
Unallocated$4,000Available to plan
Monthly pacing31% spent
$2,800 below the envelope at current pace.
On track
Capture high-intent demand
Thesis: fund searches that turn active buying intent into qualified leads.
Goal124 / 200Qualified leads
Funding$24,000This period
GuardrailOpenWithin limits
Decisions / Review
Google Ads · CampaignDraftAdjust budget.
High-intent search.
LOW RISKAPPROVAL: 1 REVIEWERLOOKBACK: 14D
Rationale
The campaign is reaching its daily cap while cost per conversion remains below target.
EvidenceCPA target: $60 · Budget change: +15%
What changes
Current daily budget$100
Proposed daily budget$115
Risk & reversibility
A bounded Google Ads budget change. Restoration requires a provider-state check.
ApproveEditHold for evidence
Performance
What spend returned
This weekSpend$12,400Across 3 platforms
Platform conversions248Cost / conversion: $50
Spend by platform
Google Ads$6,20050% share · 124 conv.Synced 8 min agoLinkedIn$4,34035% share · 62 conv.Synced 8 min agoReddit$1,86015% share · 62 conv.Synced 8 min agoBusiness outcomes
HubSpotMatch coverage 92%Synced 8 min ago
Qualified leads124Cost / qualified lead: $100
Opportunities31
Pipeline$186,000
Won revenue$36,0006 won deals
Keep the conversation
where your team works.
Ask about pacing, performance, or a proposed change in Slack. Twine brings the account context into the thread and supports follow-ups when the answer needs more time.
Explore Twine in Slack# paid-media
Twine 9:02 AM
Four recent leads haven’t reached their final CRM stage. I’d wait for the next update before cutting budget.
Twine Next day · 9:06 AM
Following up after the CRM sync: three of those four leads are now qualified. Qualified cost per lead is back within your target range. No budget change needed.
Delegate the work.
Set the boundaries.
Your team decides who can approve, which limits apply, and what Twine can do.
Review the proposed work
See what Twine recommends and why. Set the approval rules and limits for work in your accounts.
Know what happened next
Track the applied changes and their outcomes. Recovery options depend on the platform and action.
A dedicated operator.
A flat monthly rate.
Built for teams spending $10k–$50k a month on paid media, with pipeline to answer for and plenty else to do.
$1,500 / month
Campaign planning, account changes, and reporting.
- No setup fee or percentage of ad spend
- Month to month. Cancel anytime.
- Early-access rate locked for 12 months
See what your
ad spend is hiding.
Get a free, founder-led audit of your accounts to uncover wasted spend, stale campaigns, and gaps in measurement.
Your findings to keep, whether or not you use Twine.
Your questions,
answered.
What do I actually get from the free audit?
An itemized review of wasted spend, stale campaigns, tracking gaps, and unexplained changes. The review is founder-led. You keep the findings whether or not you continue with Twine.
Can Twine change anything during the audit?
No. The audit only inspects and reports; it does not change campaigns or spend. Connection permissions are explained during setup. See connection permissions and audit controls.
What if we have a long sales cycle?
That’s the kind of B2B program Twine is built for. It connects ad-platform activity with business-outcome signals, calls out sparse data, and keeps results pending until the evidence matures.
Do I have to hand over full control?
No. Important changes need human approval by default. You choose the limits for any routine work that can run autonomously, and you can revoke that permission.
Is Twine right for our team?
Twine fits lean B2B teams with $10k–$50k in monthly paid spend and usable conversion or CRM signals. It isn’t designed for ecommerce, high-frequency consumer bidding, or teams that only need a reporting dashboard.