Founding ten · $1,500/mo flat · 12-month price lock — See pricing
Twine by Quillwell
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Twine by Quillwell
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For B2B teams spending $10k–$50k a month on paid media

Twine runs paid media end to end. Every result improves the next decision.

Twine monitors and optimizes campaigns across Google, LinkedIn, and Reddit, and plans and launches new ones on Google and LinkedIn. You approve important changes. Twine measures what happens and uses that evidence to make the next recommendation better.

→ Show me what Twine finds ↓ See the operating loop

Free, read-only, and run by the founder. Nothing changes during the audit.

TUE 08:57 Proposed
Add 14 negative keywords across Search
−14 search terms$410/mo · 0 conversions
+Negative listsBrand + Non-Brand
09:01 approved by sarah@ → applied, snapshot kept
approved by you → the example continues below
dismissed by you → nothing changes, the judgment is recorded
Measured · 7 days later Spend fell $383 against a projected $410. Conversions held.
01
Tuesday morning

You own the result. You should not have to babysit the work.

  • Three ad platforms, each telling a different version of performance
  • Changes made by agencies or teammates with no shared record
  • Hours lost turning dashboards and spreadsheets into an answer leadership can use

Twine turns that noise into one operating loop and a short list of decisions.

№ 02 · How it works

The work gets done. The judgment stays yours.

Twine handles the monitoring, analysis, and follow-through. Important changes wait for you.

01 Connect, read-only G in R
Link your accounts and see what Twine finds before granting any ability to make changes.
02 Watch and recommend
Twine monitors performance and brings you the moves worth considering, with the reason, expected impact, and downside.
03 Approve
Approve, edit, hold, or dismiss. Important changes wait for your decision.
04 Apply, measure, improve
Twine carries out approved work, measures the result, and uses that evidence to make the next recommendation better.
Read a full week of receipts
03
The decision ledger

See the full chain, from decision to outcome.

Twine keeps one history for its work, your team’s work, and changes made inside the ad platforms. When performance moves, you can see the decision that caused it and what Twine learned next.

When someone asks “what changed?”, the answer is already written down.

Start with Thursday — the wrong call, measured and rolled back
ChangesJul 14
2:14 PM External G
Bid strategy changed on Enterprise Search
Actor: agency@mediaco.com · detected automatically
−StrategyTarget CPA ($38)
+StrategyMaximize Clicks (no cap)
REVERT TO SNAPSHOT
9:02 AM Agent G
Applied 14 negative keywords across Search
From the 8:57 proposal · approved 9:01 by sarah@ · snapshot kept
9:03 AM Human in
Approved $40/day shift to Enterprise Pipeline
Approved by: sarah@company.com
№ 04 · Control

Autonomy is earned, never assumed.

Start with observation. You decide who can approve work, how much can change, and when every change should pause.

01 Human approval Default
Important changes wait for a named person to approve them. That is the default, and you control any exception.
02 Limits you set Yours
Set budget caps, protect campaigns, require extra approval, or freeze all changes during sensitive weeks.
03 Trust earned over time Earned
Only proven routine work can run without one-off approval, and only inside limits you choose. You can revoke that permission at any time.
04 Your data stays yours Isolated
Your workspace is isolated, access is role-based, and lessons learned from your spend stay with your company. See exactly what the audit can read.

No guaranteed returns and no invented certainty. Projected impact stays labeled as a projection, then Twine measures the real outcome and keeps it on the record.

№ 05 · Pricing · founding ten

$1,500 a month, flat. The operator without the management overhead.

The first ten accounts are founder-operated while we build the playbook with customers. Their rate stays fixed for 12 months. There is no setup fee or long-term commitment.

The founding rate
$1,500
per month, flat
→ Start with the audit
Terms, all of them
Founding slotsFirst 10 customers only
Price lock12 months, guaranteed
After 12 monthsThen-current price, 60 days notice
CommitmentMonth to month, cancel anytime
Setup feeNone. The audit is the setup
Managed spendUp to ~$50k/mo, then let’s talk
Option
What it handles
What you still manage
Paid-media software
Data, dashboards, and alerts.
The decisions, execution, and follow-through.
Freelancer or agency
Account work through a service relationship.
The person, handoffs, reporting, and quality of the work.
Twine
The operating loop, end to end.
The decisions that matter.
The exchange
In return for the founding price we ask for candid feedback, a testimonial if we earn one, and permission to tell your story as a case study. If your company can’t sign off on case studies, say so. The price stands.
№ 06 · Fair questions

The questions that matter before you connect an account.

Is the audit a sales call?
It is a findings call. You receive the audit whether or not you decide to continue with Twine.
Can it change anything in my accounts?
Not during the audit. It uses read-only access. If you become a customer, the ability to make changes is a separate permission with approval rules you control.
What happens when it makes a bad call?
Twine measures the result, restores the prior state when needed, and removes that change from routine approval. See the example in Thursday’s ledger.
Who sees my data?
Your workspace is isolated. Your data is used for your audit and your account, not to train across customers or build benchmark products.
Who am I actually talking to?
Roman, the person who built Twine. I run every audit personally, so you speak with an operator rather than a sales team.
№ 07 · Start with your accounts

See what Twine finds. Keep the findings either way.

Connect Google, LinkedIn, or Reddit read-only. Roman sends an itemized audit of wasted spend, stale work, tracking gaps, and unexplained changes.

→ Request the free audit First, see a week with Twine