Flat monthly price · No percentage of spend — See pricing
Twine
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→ See Twine on your accounts

For lean B2B growth teams spending $10K to $50K a month

Twine runs your paid media from start to finish.

From the first campaign brief to the quarterly report, Twine plans and launches campaigns, watches and optimizes them around the clock, and turns the results into reporting leadership can trust. You approve what matters, and everything it does stays visible and reversible.

→ See what Twine finds
TUE 08:57 Decision Brief
Cut $410 a month in wasted search spend
Fourteen search terms spent $410 in the last 90 days without a qualified conversion. Excluding them protects the monthly pipeline budget without reducing campaign coverage.
Target
Hold qualified CPL below $180 this quarter
Evidence
Google Ads search terms · HubSpot lifecycle stages
Limitation
Low conversion volume
Guardrail
Review qualified conversion volume after 14 days
09:01 approved by sarah@
edited by you → a revised brief stages for review, nothing applies yet
held by you → nothing changes; the review date keeps it alive
Measured · 14 days later Spend fell $383. Qualified conversions held.
01
Tuesday morning

Paid media is one of ten things you own. It’s the only one that spends money while you’re not looking.

While you’re heads-down on the other nine:

  • Spend keeps flowing to search terms and audiences that quietly stopped working
  • Teammates and agencies change things, with no record of who, what, or why
  • The platforms drift into three versions of the truth, and leadership still expects one number

For Twine, your accounts are its only job. It watches around the clock and brings you a short list of decisions worth your time.

№ 02 · How Twine works

From growth target to defensible result.

Twine keeps the plan, the decision, the work, and the outcome connected, so you always know why a dollar moved. You’re never rebuilding the story the night before the board meeting.

Plan Every dollar has a reason.
Twine records your growth target, builds budget scenarios against it, and plans the month’s launches, holding reserve back when the evidence is thin.
Decide You judge calls, not dashboards.
Twine monitors the accounts and writes up each change worth making as a Decision Brief: the impact, the evidence, the limits. You approve; it applies the change and lets you roll it back if you change your mind.
Verify “Live” never gets mistaken for “working.”
Twine checks that every launch is actually delivering and measuring, and reports results as pending until the evidence matures. Never a win you’d have to walk back.
Prove The answer is ready before the question is asked.
Twine keeps every decision, outcome, and rollback on one record, and builds your leadership reporting straight from it.
See the full product
03
In Slack

A paid-media teammate that knows when to interrupt.

Twine reaches out first. It brings you the daily analysis, tells you when something needs your call, stays quiet when nothing does, and remembers every follow-up it promised.

  • It speaks first. The daily analysis is in the channel before you are; only urgent things interrupt.
  • It comes prepared. Tag @Twine in any thread; it’s already read the conversation and the account.
  • It keeps its word. “Check again after the sync” comes back answered, in the same thread.
  • It knows its limits. It can stage work from a thread, but approving and spending stay with you in Twine.
See how Twine works in Slack
# paid-media
Twine8:54 AM

Spend is on plan. One decision is worth attention: Enterprise Search CPL is 31% above its four-week baseline. The increase is concentrated in two ad groups.

evidence: Google Ads, pulled 8:51 AM · confidence: moderate
Sarah8:57 AM

Could this be the CRM lag from last week’s leads?

Twine8:58 AM

Possibly. Four leads have not reached a final lifecycle stage, so I would not reduce budget yet. I can check again after tomorrow’s CRM sync.

Sarah8:59 AM

Do that and follow up here.

Tomorrow
Twine9:06 AM

Following up as promised: three of the four leads advanced to qualified. The apparent CPL spike is now 9%, below the review threshold. No budget change is justified.

№ 04 · Control

Autonomy is earned, never assumed.

Start with observation. You decide how autonomously Twine can work: what it can change, what needs your approval, and when every change should pause.

01 Human approval Default
Important changes wait for a named person to approve them. That is the default, and you control any exception.
02 Limits you set Yours
Set budget caps, protect campaigns, require extra approval, or freeze all changes during sensitive weeks.
03 Trust earned over time Earned
Only proven routine work can run without one-off approval, and only inside limits you choose. You can revoke that permission at any time.
04 Your data stays yours Isolated
Your workspace is isolated, access is role-based, and lessons learned from your spend stay with your company. See exactly what the audit can read.
05
Reporting

When leadership asks why, the answer was written down the day you decided.

Twine keeps every decision on one record: the change, the reasoning, the evidence at the time, who approved it, and what it produced. Months later, the why is still attached to the what.

The QBR comes straight off that record, so you walk leadership through the quarter decision by decision instead of reconstructing it from data after the fact.

Asked in the Q3 review

“Why did LinkedIn spend drop in May?”

Decision record Approved
DEC-166 · May 12, 2026 · sarah@
The change

Paused LinkedIn cold prospecting. $4,000 a month moved to Enterprise Search.

The reasoning, as written that day

Six weeks above target CPL with the creative refresh already tested. Search had confirmed headroom below target.

Measured since

Search absorbed the budget at target. Cost per qualified opportunity is down 11%.

cited in QBR Q3 2026 · SNP-0729 · frozen Jul 29
№ 06 · Fit

Built for B2B paid programs where judgment matters.

A good fit
  • $10K to $50K in monthly paid spend
  • Google, LinkedIn, or Reddit
  • Long sales cycle and sparse conversion data
  • Pipeline or qualified-opportunity accountability
  • A lean team without a dedicated paid-media operator
  • A need to explain decisions to finance, sales, or leadership
Not a fit
  • Ecommerce or high-frequency consumer bidding
  • A team seeking unreviewed changes from day one
  • No usable conversion or business-outcome signal
  • A sub-$10K monthly program
  • A team looking only for a reporting dashboard
№ 07 · Pricing · early access

$1,500 a month, flat. The operator without the management overhead.

Early-access spots are limited. The rate stays fixed for 12 months, and there is no setup fee or long-term commitment.

The early-access rate
$1,500
per month, flat
→ See Twine on your accounts
Terms, all of them
Price lock12 months, guaranteed
After 12 monthsThen-current price, 60 days notice
CommitmentMonth to month, cancel anytime
Setup feeNone
Managed spendUp to ~$50k/mo, then let’s talk
№ 08 · Fair questions

The questions that matter before you connect an account.

Is the audit a sales call?
It is a findings call. You receive the audit whether or not you decide to continue with Twine.
Can it change anything in my accounts?
Not during the audit. It uses read-only access. If you become a customer, the ability to make changes is a separate permission with approval rules you control.
What happens when it makes a bad call?
Twine measures the result, restores the prior state when needed, and removes that change from routine approval. See the example in Thursday’s ledger.
Who sees my data?
Your workspace is isolated. Your data is used for your audit and your account, not to train across customers or build benchmark products.
Can Twine decide not to change anything?
Yes. Twine can hold a recommendation until specific evidence arrives or record that no action is justified for the current planning window. It does not need to manufacture an optimization to prove it is working.
Does Twine replace our reporting?
Twine creates an operating record for paid media and can freeze that evidence into a quarterly review. It separates observed facts, interpretation, decisions, and unapproved future proposals. It does not replace your company’s financial reporting or CRM.
What can Twine do in Slack?
Twine can send a bounded daily or weekly read, raise urgent account conditions, answer questions in an approved channel or direct message, remember durable decisions and goals, and return to the same thread for a promised follow-up. You can stage a proposal for review from Slack, but approval and application remain in Twine.
Who am I actually talking to?
Roman, the person who built Twine. I run every account review personally, so you speak with an operator rather than a sales team.
№ 09 · Start with your accounts

See what Twine finds. Keep the findings either way.

Connect Google, LinkedIn, or Reddit read-only. Roman sends an itemized review of wasted spend, stale work, tracking gaps, and unexplained changes.

→ See Twine on your accounts